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There are two sections here. One is the Investment 101, which discusses the fundamental concepts of investment, such as margin of safety, risk and reward, market efficiency, a few words for foreign investors, etc. The other is Common Sense in Investment and Risk Management, which covers common sense practices that can enable financial success in the long run.

Investment 101

Basics

1. Investment starts from saving. One cent saved is one cent earned.

2. A dollar now is worth more than a dollar in the future.

3. Market fluctuates all the time. One can lose money in any stock, one can make money in any stock. It is extremely hard to time the market and profit by frequent trading.

4. Money follows earning. Market is forward looking. Stock rallies most frequent when it beats Street estimate and the management offers a convincingly bright outlook.  

5. Execution deserves careful attention. Many things, such as "keep winners run and cut losers short", are easy said than done. But one should try to establish good habits, such as doing detailed fundamental analysis before committing an investment, investing into companies one understands, and remembering to check technical charts before buying and selling. Selling puts and selling covered calls can sometimes enhance performance too. These habits can frequently make a difference as to beat the market or not. 

Risk and Reward

Risk and reward are usually correlated in a positive fashion. For example, saving in a bank is less risky than investing in stocks, but historically the bank rate of return was also less than the return on stock indexes. Investors normally demand higher return for taking higher risks. This risk and reward relationship is reflected in the famous Capital Asset Pricing Model (CAPM), which states that the expected return is proportional to the risk.

According to Warren Buffet, however, the opposite is true with value investing. "If you buy a dollar bill for 60 cents, it’s riskier than if you buy a dollar bill for 40 cents, but the expectation of reward is greater in the latter case. The greater the potential for reward in the value portfolio, the less risk there is."

Margin of Safety

Under normal conditions, the margin of safety for investment in stocks lies in an expected return considerably above the going rate for bonds. The margin of safety is always dependent on the price paid. It is large at one price, small at some higher price, nonexistent at some still higher price.

If a business is worth a dollar, and I can buy it for 40 cents, I believe something good may happen to me.

"The risk of paying too high a price for good-quality stock -while a real one-is not the chief hazard confronting the average buyers of securities. Observations over many years has taught us that the chief losses to investors come from the purchase of low-quality securities at times of favorable business conditions. The purchasers view the current good earnings equivalent to "earning power" and assume that prosperity is synonymous with safety. Common stocks of obscure companies can be floated at prices far above the tangible investment, on the strength of two or three years of excellent growth. These securities do not offer an adequate margin of safety in any admissible sense of the term….Most of the fair-weather investments, acquired at fair-weather prices, are destined to suffer disturbing price declines when the horizon clouds over-and often sooner than that. Nor can the investor count with confidence on an eventual recovery-although this does come about in some proportion of cases." Benjamin Graham

Diversification

When all risks are firm specific, diversification can reduce risk to arbitrarily low levels. In this case, the risk sources are independent, and with the portfolio spread across many securities, the exposure to any particular source of risk is negligible. However, when common sources of risks affects all firms, even extensive diversification cannot eliminate the risks. The risk that remains even after extensive diversification is called market risk, risk that attributable to market wide risk sources. Such risk is also called systematic risk, or non-diversifiable risk. In contrast, the risk that can be eliminated by diversification is called firm-specific risk, or nonsystematic risk.

Even with a margin of safety in the investor’s favor, an individual security may work out badly. For the margin guarantees only that he has a better chance for profit than for loss—not that loss is impossible. But as the number of such commitments is increased the more certain does it become that the aggregate of the profits will exceed the aggregate of the losses.

Technical Analysis

Technical analysis is essentially the search for recurrent and predictable patterns in stock prices. Technical analysts are sometimes called technicians or chartists, because they study records or charts of past stock prices and volumes, trying to find patterns that can be exploited for a profit. Once a useful pattern or technical rule is discovered, however, it tends to self-destructing once the mass of traders attempt to exploit it. The market dynamic is thus one of continual search for profitable trading rules followed by destruction because of overuse of those rules found to be useful, followed by more search for yet-undiscovered rules.

Fundamental Analysis

Fundamental analysis uses earnings and dividends or free cash flow prospects of the firm, expectation of future interest rates, and risk evaluation of the firm to determine proper value of the firm. If that value exceeds the stock price, the fundamental analyst would recommend buying the stock. The analysis usually starts with a study of past earnings and an examination of company balance sheets. It is further supplemented with detailed economic analysis, an evaluation of the firm’s management and strategy, the firm’s standing within its industry, and the prospect of the industry as a whole (including the size of the potential market and the growth rate). The hope is to attain insight into future performance of the firm that is not yet recognized by the rest of the market. 

Market Efficiency

Background: In 1953, Maurice Kendall published a paper on the analysis of stock prices over time, with a surprising finding that he could identify no predictable patterns in stock prices. Prices seemed to evolve randomly. They were as likely to go up as they were to go down on any particular day, regardless of past performance. Past price data provided no way to predict future price movement.

At first flush, Kendall’s results were disturbing to some financial economists. The results seemed to imply that the stock market is dominated by erratic market psychology, or "animal spirits" - that follows no logical rules. In short, the results appeared to confirm the irrationality of the market. On further thinking, however, economists came to reverse their interpretation of Kendall’s study. Random price movements indicated a well-functioning or efficient market, not an irrational one. Suppose that the price movement is predictable with certainty using a "Kendall’s Equation", and company ABC’s stock is predicted to increase drastically to $120 three days later from $100 today. Obviously, people will place buy orders immediately to cash in the perspective price increase. No one holding ABC, however, would be willing to sell. The net effect would be an immediate jump in stock price to $120. The prediction with certainty a future price change will lead instead to an immediate price change.

The Efficient Market Hypothesis asserts that the stock price movement is not predictable with certainty. Stock prices reflect all currently available information, and change only to respond to new information. However, there are three versions of the hypothesis depending on what is meant by the term "all available information."

The weak form hypothesis asserts that stock prices already reflect all information that can be derived from examining market trading data such as the history of past prices, trading volume, or short interests. This version of the hypothesis implies that trend analysis (technical analysis) is fruitless. Past stock price data are publicly available and obtainable virtually at no cost. If such data ever conveyed reliable signals about future performance, all investors would have already learned to exploit the signals. Ultimately, the signals lose their value as they become widely known because a buy signal, for instance, would result in an immediate price increase.

The semistrong form hypothesis states that all publicly available information regarding the prospects of a firm must be reflected already in stock price. Such information includes, in addition to past prices, fundamental data on the firm’s product line, quality of management, balance sheet composition, patents held, earning forecasts, earning surprise history, and accounting practices. Again, if any investor has access to such information from publicly available sources, one would expect it to be reflected in stock prices. This version of the hypothesis implies that most fundamental analysis is doomed to failure. This is partly confirmed by the many downgrades numerous companies received after one earning disappointment. If the analysts relies on publicly available earnings and industry information, his or her evaluation of the firm’s prospect is not likely to be significantly more accurate than those of rival analysts. Only analysts with a unique insight will be rewarded.

The strong form version of the efficient market hypothesis is quite extreme, and few people believe its soundness. It states that stock prices reflect all information relevant to the firm, even including information available only to company insiders.

The following are some quotes from experts:

"I am convinced that there is much inefficiency in the market. When the price of stock can be influenced by a "herd" on Wall Street......, it is hard to argue that the market always price rationally. In fact, market prices are frequently nonsensical. Value investors have successfully exploited gaps between price and value." Warren Buffet

"Market valuations rest on both logical and psychological factors. The theory of valuation depends on projection of a long term stream of dividends or free cash flows whose growth rate is extraordinarily difficult to estimate, and subject to change with ever changing economic, technological, and competitive situations. Thus, fundamental value is never a definite number. It is a fuzzy band of possible values, and stock prices can move sharply within this band whenever there is increased uncertainty or confusion. Moreover, the appropriate risk premiums for common stocks are changeable and far from obvious either to investors or to economists. Thus, there is room for the hopes, fears, and favorite fashions of market participants to play a role in the valuation process. History has provided extraordinary examples of markets in which psychology seemed to dominate the pricing process, as in the tulip-bulb mania in seventeenth-century Holland and the Japanese stock boom of the late 1980s followed by the crash of the early 1990s.

Information contained in past prices or any publicly available fundamental information is rapidly assimilated into market prices. Prices adjust so well to reflect all important information that a randomly selected and passively managed portfolio of stocks perform as well as or better than the portfolios selected by experts. If some degree of mispricing exists, it does not persist for long. "True value will be out" in the stock market. Moreover, whatever mispricing there is, it is usually only recognizable after the fact." Burton G. Malkiel, A Random Walk Down Wall Street.

In summary, it is fair to say the stock market is quite efficient, but non-efficiency still occurs. 

Small Cap Mystery

One of the most important anomalies with respect to the efficient market hypothesis is the small firm effect, originally documented by Rolf Banz, that both total and risk-adjusted rates of return tend to be bigger for firms with smaller  market capitalization. Later Donald Keim and many others further documented that small firms outperform big firms in all months except October, and the out-performance was biggest  in January. The reasons for this empirical result include tax loss selling, neglected-firm effect, and liquidity effect. Avner Arbel and Paul J. Strebel, in a paper titled "Pay Attention to Neglected Firms," found that information about smaller firms is less available because small firms tend to be neglected by large institutional traders. This information deficiency makes smaller firms riskier investments that command higher returns. Yakov Amihud and Haim Mendelson argued that investors generally demand a higher rate of return to invest in less liquid stocks.  

For Foreign Investors

For foreign investors, it is important to understand American people. The following two points may deserve some further thinking:

American is a country that rewards excellence and punishes under performance. This is reflected in stock prices. Companies that beat estimates and provide good earning visibility get richly rewarded. Their P/E, P/sales, and P/BV ratios are high and expanding. This is witnessed by the run up of MSFT, DELL, CSCO, LU, AOL, YHOO during the boom years (late 1990s). Companies that miss estimate get severely punished or even slaughtered. There are numerous examples of this kind. These stocks did not participate much in the upside, but participate in the downside.

American is a country that rewards aggressiveness. As an example, AOL’s studio, an idea that pumped its stock price in the past, didn’t seem to work. The company then decided to reorganize in Spring 1998, and took an $80 M charge. The financial market seems very forgiving. Its stock price kept rising.

 

Common Sense in Investment and Risk Management

1. Keep liquid liquid unless you are quite sure of a profit. Since it is very hard to time the market and sell the stocks for a profit, it’s wise to set aside in cash a few months’ living expenses as an emergency fund that may be needed in unexpected events (illness, unemployment, etc.). To avoid unnecessary loss, don’t use any money to buy stocks if that money is needed in a short time.

2. Start early. The greatest asset any investor can have is time. The sooner you start, the sooner you’ll get the learning and experience, and the sooner you’ll be able to make compound growth work for you.

3. Commit yourself to regular investing. A good way for regular investing is to take advantage of employer-sponsored retirement plans and IRAs to invest at each pay day, which will reduce current year taxes and will buy more shares in down days with the same amount of money, the benefit of so-called "dollar cost averaging".

4. Allocate money among asset classes (stocks, bonds and cash equivalents) and within each class (industry sectors and geographic regions). Such diversification can spread risk over a variety of investments, reduce volatility, and provide more consistent and reliable financial returns. Though more volatile than other investments in any given year, stocks historically have outperformed all other types of investments while staying ahead of inflation in most longer time periods. Bonds and cash equivalents, on the other hand, provide excellent protection in a down market. Generally speaking (based on past history), the more assets allocated to stocks the better the long term growth of the portfolio. Keep in mind that the stock market has had a remarkable run since 1982 when Dow Jones index was less than 800, an average annual return 16.6%. Many stocks are too overvalued now to provide such a high future long-term return.

5. Invest in index funds (important for average investors). A simple and excellent way is to invest in stocks to buy a broad-based index fund. Index funds are funds with a core holding of diversified stocks designed to track the stock market's performance. This passive investment strategy, though less exciting, is quite rewarding. Over the last twenty five years, for example, over 2/3 professional money managers under-perform the SP500 index.

6. Know yourself. Understand yourself as an investor — your emotions, your fears, and your tolerance for risk. Find out investments that you are comfortable with, and styles you are suited, all of which will take time and experience. Your personal attitude toward risk and your personality are major factors in investment planning. If you feel comfortable across a broad spectrum of risk, you may pursue your goals more aggressively. Some people have quick minds, and enjoy quick execution. They may be able to make quick money or cut loss short. If you are uneasy, on the other hand, steady and slow is the way to go. We recommend highly this defensive approach to investing. Very often, a portfolio can be ruined by one or two bad and aggressive investments. It is always better safe than sorry. In this regard, patience is a virtue. Maintain the discipline to sit tight or add to appropriate investments through down markets. Do not hurry into buying or selling unless you have profound reasons to do so. Riding out short-term fluctuations, you’ll come out all fine in a longer term view, and most time will benefit from potentially higher long-term gains.

7. Minimize expenses. Over the long run, sales charges, loads and expenses can drag down the performance of even a well-diversified portfolio. Reduce your investment expenses by using no-load funds and low-cost trading services. A buy and hold strategy can reduce not only the trading costs but also the capital gains taxes for majority of investors.

8. Review your portfolio and make adjustment over time. You'll need to evaluate the performance of your investments against relevant risk-adjusted benchmarks, at least once a year, and certainly whenever personal circumstances change. The proportions of different asset classes comprising your portfolio depend on your goals and circumstances and the macroeconomic picture - all of which changes over time. As you move into different stages of your life, evaluate your investment portfolio's appropriateness and make adjustments accordingly.

 

 

 

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